K/J/C-Pop and Images of “Asianness” in the Russian Internet Segment: Webometric Analysis
pdf (Русский)


k-pop doramas webometrics webometric analysis Asian popular culture

How to Cite

Yakushenkova, O., & Aliev, R. (2020). K/J/C-Pop and Images of “Asianness” in the Russian Internet Segment: Webometric Analysis. Galactica Media: Journal of Media Studies, 2(4), 187-213. https://doi.org/10.46539/gmd.v2i4.141


The article analyzes how some Far Eastern media are integrating into globalization processes, forming a unique situation and going far beyond the national media landscape. All this becomes possible because of the specifics of the "new" media, the distinctive feature of which is the feedback from users. If in "old" classical media, their main function was to transmit information, knowledge, and certain narratives, now in "new" media subject-object relations have radically changed. Thanks to the Internet and social networks, ordinary users are able to place their content, thus forming a certain agenda. Often, these messages find themselves in the top, i.e. get huge popularity, and become an integral part of the world content of interest to many users.

In this way, they have the opportunity to be quite active in shaping strong trends that affect the cultural and political landscape of many countries. At present, the fans of Korean pop groups are especially active, forming fan clubs not only in South Korea, but also in many countries: Thailand, Indonesia, the Philippines, the United States, Brazil, Malaysia, Japan, Mexico, Argentina, Vietnam, Singapore, Peru, Chile, Britain, France, Canada and Turkey. More than 6.1 billion tweets were dedicated to the K-pop tag in the social network Twitter in 2019.

The Russian Internet community is also under the strongest influence of K-pop music. It is the Korean mass culture (Korean doramas, popular music) are beginning to form a special interest in the Far Eastern culture, as previously did the J-pop – Japanese popular music.

Using webometrics – analysis of Internet queries in the search engine Yandex – the authors are trying to identify common trends in the formation of interest in Korean and other Far Eastern cultures.

pdf (Русский)


Appadurai, A. (1990). Disjuncture and Difference in the Global Cultural Economy. Theory, Culture & Society, 7 (2–3), 295–310.

Chen, S.-W. (2011). Exploring Mandopop through and beyond the Western Lens. China Review International, (18), pp. 18–22. Doi: 10.1353/cri.2011.0024.

Chen, S.-W. (2019). Producing Mandopop in 1960s Taiwan. In E. Tsai, T.-H. Ho, & M. Jian (Eds.), Made in Taiwan (pp. 43–54). Routledge. Doi: 10.4324/9781351119146-4.

Clarke, C. (2019, December 9). Twitter's 2019 trends: what was most popular on twitter this year. Retrieved October 25, 2020, from CBSnews: https://www.cbsnews.com/news/twitters-2019-trends-what-was-most-popular-on-twitter-this-year/

Get day trends. (2020, November 15). Retrieved from Get day trends: https://getdaytrends.com/russia/trend/%23tgcf/

Hutchinson, A. (2019, December 10). Twitter Shares the Top Tweet Trends of 2019. Retrieved October 25, 2020, from Social Media Today: https://www.socialmediatoday.com/news/twitter-shares-the-top-tweet-trends-of-2019/568757/

Jian, M.-J. (2019). How Taiwanese Indie Music Embraces the World Global Mandopop, East Asian DIY Networks, and the Translocal Entrepreneurial Promoters. In E. Tsai, T.-H. Ho, & M. Jian (Eds.). Routledge.

Kim, Y. (2020, January 17). #KpopTwitter rises to the top with 6.1 billion global Tweets in 2019. Retrieved November 01, 2020, from Twitter: https://blog.twitter.com/en_us/topics/events/2020/KpopTwitter-rises-to-the-top-with-6-1-billion-global-tweets-in-2019.html

Lee, A. (2020, June 08). K-pop fans are taking over 'White Lives Matter' and other anti-Black hashtags with memes and fancams of their favorite stars. Retrieved October 29, 2020, from CNN: https://edition.cnn.com/2020/06/04/us/kpop-bts-blackpink-fans-black-lives-matter-trnd/index.html

Lee, G. (2019). Faraway, So Close: Produce 48 and the Cultural-Industrial Collaboration between K-Pop and J-Pop. The Korean Association for the Study of Popular Music, 24, pp. 251–288. Doi:10.36775/kjpm.2019.24.251.

Morin, N. (2020, September 16). How Wonho & His Fans Saved Each Other. Retrieved October 29, 2020, from Refinery29: https://www.refinery29.com/en-us/2020/09/10014909/wonho-love-synonym-album-wenee-fans-interview

Morse, A., & Wong, Q. (2020, June 4). K-pop stans take over racist hashtags on Twitter. Retrieved October 29, 2020, from CNET: https://www.cnet.com/news/k-pop-stans-take-over-racist-hashtags-on-twitter-bts/

Moskowitz, M. (2009). Mandopop under siege: Culturally bound criticisms of Taiwan's pop music. Popular Music (28), pp. 69–83. Doi: 10.1017/S026114300800161X.

Parc, J., & Kawashima, N. (2018). Wrestling with or Embracing Digitization in the Music Industry: The Contrasting Business Strategies of J-pop and K-pop. Kritika Kultura. doi:10.13185/KK2018.03003.

Thelwall, M. (2009). Introduction to Webometrics. Quantitative Web Research for the Social Sciences. Morgan and Claypool Publishers.

Vargas Meza, X., & Park, H. W. (2015). La globalización de productos culturales: Un Análisis Webométrico de Kpop en países de habla hispana. REDES – Revista hispana para el análisis de redes sociales, 1 (26). Doi: 10.5565/rev/redes.525.

Yeo, K. (2018). A Comparative View of Cantopop, Japanese Pop and Mandopop: 20 Years of Political, Economic and Social Developments. In T. W. Lim, & T. Y. Kong (Eds.), Studying Hong Kong (pp. 255–263). World Scientific. Doi: 10.1142/9789813223554_0015.

Aliev, R. T. (2018). Vestimentary models of the Imaginative Other. Journal if Frontier Studies, (4), 76–97. Doi: 10.24411/2500-0225-2018-10024. (In Russian).

Aliev, R. T., & Yakushenkova, O. S. (2018). Alimentary Models of the Imaginative Other Caspian Region: Politics, Economics, Culture, (4), 160–166. Doi: 10.21672/1818-510X-2018-57-4-160-166. (In Russian).

Letina, N. N., & Loginova, I. V. (2017). Idol as a Phenomenon of Modern Korean Culture. Verkhnevolzhsky Philological Bulletin, (3), 85–89. (In Russian).

Magera, Yu. A. (2018). The history of the first Russian language publications of Japanese comics. Japanese Studies, (4), 6–23. Doi:10.24411/2500-2872-2018-10025. (In Russian).

Tik-Tok users and K-pop fans claim they blew off a full house at Trump's rally. How is that possible? (2020, июня 22). Retrieved from BBC News Russian Service: https://www.bbc.com/russian/news-53132354 (In Russian).

Ryabinina, А. М. (2018). "Otaku attack": the Russian cosplay community in the media (based on articles from 1999-2017). Articult, 1 (29), 109–127. (In Russian).

Tarasova, А. V. (2018). Understand, Feel, and Assign: South Korean series "Moon Lovers - Scarlet Hearts: Goryeo" in discussions among Russian-speaking viewers. The Science of Television, (14.4) 124–145. (In Russian).

Tarasova, D. A. (2019). Mass Culture Exports as a Weak Link in China's Soft Power. Via in tempore. History. Political Science, 46 (1), 162–170. (In Russian).

Titkova, N. E. (2020). K-pop as a modern mass culture phenomenon. Medicine. Sociology. Philosophy. Applied research, (5), 56–61. (In Russian).

Tkachuk, D. V. (2019). Sexuality in the Context of Contemporary Popular Music. Bulletin of South Ural State University. Series: Social and Humanitarian Sciences, 19 (1), 94–100. (In Russian).

Yakushenkov, S. N., Romanova, A. P., & Yakushenkova, O. S. (2011). "I look at you like in a mirror until I feel dizzy," or prototypes of the Alien body in Russian discourse. Caspian Region: Politics, Economics, Culture, 1 (26), 189–195. (In Russian).

Yakushenkova, O. S. (2014). Images of Alien sexuality as a factor marking frontal heterotopia. Caspian Region: Politics, Economics, Culture, (3), 350–356. (In Russian).

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.